Editor's note
For importers of ready-stock slabs, this signals intensified competition in the specification-driven commercial project segment, particularly for designer-branded porcelain. Stone Source's emphasis on domestic natural stone and curated collections may pressure importers to highlight unique design narratives and faster availability versus domestic sourcing lead times. Monitor for specification shifts towards these branded designer lines in US hospitality and retail projects.
Stone Source announced its 2018 Spring collections, launching at the HD Expo in Las Vegas on May 2. The collections include new porcelain tile designs by Ronan & Erwan Bouroullec and Patricia Urquiola, alongside a curated selection of porcelain tile, ceramic tile, domestically-quarried natural stone, and engineered stone. The company's senior marketing director stated the focus for the year is on visual intrigue, moving beyond basic offerings. The launch targets the commercial specification market with new aesthetic options available for immediate or short-lead project consideration.
Stone Source introduced its 2018 Spring collections, with a debut at the HD Expo in Las Vegas on May 2. The launch features new porcelain tile designs created by designers Ronan & Erwan Bouroullec and Patricia Urquiola.
The overall collection comprises a curated mix of porcelain tile, ceramic tile, natural stone quarried domestically in the US, and engineered stone. Kelly Thomas, Senior Director of Marketing for Stone Source, emphasized the year's focus is on "visual intrigue," indicating a shift from purely basic product launches.
The announcement signals new specification options entering the North American commercial project pipeline, with products presented as available for specification.
Related sales path
Sources
- Stone Source announces new collections (Floor Covering Weekly)
Source article: Stone Source announces new collections | Source publish time: Apr 17, 2018 | Source language: en
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