Editor's Note
This editor’s note highlights the key facts and market implications behind “Wienerberger Acquires Ceramic Producer Italcer G”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Italcer is expected to generate revenue of approximately €350 million in 2025. The transaction is set to be finalized in the second quarter of 2026. No precise details on the purchase price were disclosed.
Wienerberger expects the company to contribute over €100 million to operating earnings before depreciation and amortization (EBITDA) in the medium term. In the first step, the construction giant will acquire a majority stake of 50 percent plus one share in the company. An option to purchase the remaining shares could then be exercised in 2027. The acquisition will be financed with cash and bank loans and is still subject to regulatory approvals.
The Italcer Group manufactures ceramic products for interior and exterior applications and employs around 1,200 people. According to Wienerberger, the company is particularly strong in the segment of small and very small tiles, as well as in the area of large-format ceramic slabs. CEO Graziano Verdi will remain with the company and continue to lead its operations.
Slightly Improved EBITDA Expected for 2026
For 2026, Wienerberger expects only a slightly improved EBITDA of around €760 million, compared to €754 million in the 2025 fiscal year. Geopolitical and macroeconomic volatility are likely to persist this year as well.
“A structural recovery in new residential construction is not foreseeable, nor is a broad market revival,” the company said.
The first half of the year, in particular, was impacted by a long winter in all markets. However, Wienerberger anticipates a recovery starting in the summer of 2026.
In 2025, the group achieved revenue of approximately €4.6 billion. Net profit after taxes was €168 million, up from €84 million the previous year. Earnings per share were €1.52 (2024: €0.72 per share).
Source: Read the original article | Published: February 24, 2026