Editor's Note
This editor’s note highlights the key facts and market implications behind “Marazzi Opens Showroom in Madrid Designed by ACP”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Marazzi has opened a showroom in Madrid designed by the studio ACPV ARCHITECTS Antonio Citterio Patricia Viel. The space enjoys a prime location in the Salamanca district, occupying a corner unit between Juan Bravo and Serrano streets. It spans 300 square meters over two floors.
The Welcoming Room
The induction cooktop disappears into the Travertino Classico porcelain stoneware countertop.
ACPV ARCHITECTS have created different environments to showcase Marazzi's extensive collection of ceramic surfaces. On the upper floor, they play with the great height of the space to display, as if they were tapestries, large-format, minimal-thickness porcelain stoneware slabs with striking stone-effect or decorative prints on mobile hanging displays. Also on this floor is The Welcoming Room, a cozy kitchen that greets visitors, combining large stoneware slabs with the small-format Crogiolo collections. This juxtaposition highlights, on one hand, the most technologically advanced pieces and, on the other, the intimate feel of the artisanal character of more traditional designs.
Exhibition of Large Stoneware Slabs
On the ground floor, accessed by a beautiful steel staircase clad with green-toned stoneware pieces that combine large and small formats, the exhibition is conceived as a "gallery of wonders." With meticulous lighting and small rooms, the collections are organized in horizontal archives differentiated by style. The pieces are placed close, allowing visitors to touch and perceive the technology that gives them exact relief with printing that replicates the finish of another material (stone, wood, cement), alongside the endless collection of textures, surfaces, and colors of classic ceramics.
Exhibition by Collections
“Technology and creativity transform an inert raw material into surfaces capable of evoking ancient craftsmanship, precious marbles, inlays, the art of mosaic, and three-dimensional structures. To evoke this alchemy, the showroom’s design becomes a collector’s library, a Wunderkammer of colors and materials, a souk of carpets, a labyrinth of rooms in a constant visual sequence yet different and surprising,” comments Patricia Viel.
A large stoneware slab on MDF forms the tabletop. In the background, decorative pieces include textures resembling the quality of wallpaper. Partners who collaborated on the realization of the showroom include the companies Signature Kitchen Suite, Sovet, Gessi, and Ideal Standard.
Source: Read the original article | Published: February 24, 2023