Editor's Note
This editor’s note highlights the key facts and market implications behind “Spain Consolidates Position as Top Ceramic Tile “, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
The Spanish Association of Ceramic Tile Manufacturers (ASCER) has presented updated results from its analysis of the U.S. market, confirming Spain's leading position as a supplier of ceramic tiles to the United States during 2025. The report, prepared by JLC Consulting in collaboration with the Valencian Regional Government's Department of Economy, Finance and Public Administration, was presented in a webinar attended by nearly 30 industry professionals. Specialist consultant Joe Lundgren detailed the main indicators of the North American market, from macroeconomic figures to the specific evolution of the ceramic flooring and cladding sector.
Spain Displaces India as Top Exporter
According to data collected in the study, the U.S. ceramic tile market reached a sales volume of nearly 32 million square meters in 2024. Spain then held second position with a 17.6% share, behind India. However, figures for 2025 up to July reveal a significant change: Spain now leads the supply in volume to the U.S. market. This evolution has consolidated the United States as the top destination for exports of Tile of Spain, the umbrella brand of the Spanish ceramic sector. In 2024, sales to the North American country amounted to 470.2 million euros, representing an increase of 3.1% compared to the previous year. During the first nine months of 2025, the trend continues with accumulated growth of 3.1% in value, reaching 360 million euros.
Growth Forecasts for 2026
The analysis estimates that the U.S. market experienced a slight increase of 2% in value during 2025, remaining stable in volume terms. For 2026, projections point to more significant growth of 3% in both value and volume, driven mainly by renovation in the residential sector. Regarding product preferences, glazed porcelain continues to be the most in-demand material. The best-selling formats are 30×60 centimeters for flooring and 10×30 or 10×40 centimeters for wall cladding. According to the consultant's opinion, companies capable of offering complete systems that combine large format for flooring and small format for walls will find greater commercial opportunities.
Tariffs and Commercial Strategy
The event paid special attention to the Trump administration's tariff policy and its implications for the behavior of the tile market. This factor is shaping up as one of the key elements that Spanish companies will have to consider in their market penetration strategy. The complete study, which includes detailed information on the main distribution channels, competing materials, and emerging trends in the sector, is available on ASCER's transparency website for consultation by interested professionals.
Source: Read the original article | Published: October 12, 2025