Editor's note
Importers should note Dehua's continued role as a primary porcelain export hub, with stable year-on-year growth. The reported resilience in European demand, contrasted with U.S. market challenges due to tariffs, may influence sourcing strategies. The sector's investment in 5G smart factories and new materials R&D points to potential future shifts in production efficiency and product offerings.
Dehua County in Fujian, China's largest porcelain production and export base, reported porcelain exports worth 2.14 billion yuan ($298 million) from January to July 2024, a year-on-year increase of 5.06%. The region's products reach over 190 countries. Major local producer Quanzhou Shunmei Group exports to more than 100 countries, with exports comprising 60-70% of its business, serving clients like Walmart and Starbucks. The company notes that while U.S.-China tariff disputes impact its U.S. business, demand from Europe, particularly the UK and Germany, remains strong. The county is expanding its global presence with 54 exhibition centers in Belt and Road markets and is innovating with a new materials research institute and a 5G smart factory.
Porcelain exports from Dehua County in Fujian province totaled 2.14 billion yuan ($298 million) in the first seven months of 2024, representing a 5.06% year-on-year increase. Dehua is China's largest base for porcelain production and export, with its products shipped to more than 190 countries and regions.
Local companies are currently in their peak shipping season, sending advance orders for Halloween and Christmas-themed crafts overseas, with products typically cleared through Customs in Xiamen before international shipment.
Quanzhou Shunmei Group, a major Dehua manufacturer, exports to over 100 countries, with exports accounting for 60-70% of its total business volume. Its customers include global corporations like Walmart, Universal Pictures, and Starbucks.
The company reports that ongoing U.S.-China tariff disputes continue to affect its export business to the United States, while demand from European markets, especially the United Kingdom and Germany, remains robust. In response, the company is focusing on stabilizing exports while expanding its domestic market presence.
The county's porcelain sector employs over 100,000 people, approximately one-third of the local population, across more than 4,500 enterprises. These companies produce three main product categories: artistic porcelain for export, daily-use porcelain such as tableware, and master porcelain carvings.
To support global expansion, Dehua has established 54 porcelain promotion and exhibition centers in major cities within Belt and Road Initiative markets. Dehua is also driving technological innovation in the sector.
It has launched a research institute dedicated to developing new porcelain materials and has built what is described as the world's first 5G smart factory for producing daily-use porcelain, signaling a shift toward more automated and advanced manufacturing processes.
Related sales path
Source article: Surge in Dehua's porcelain exports_ News_ Fujian Provincial People's Government | Source publish time: Aug 25, 2025 | Source language: en
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