Editor's Note
This editor’s note highlights the key facts and market implications behind “Flair Showers Announces Strategic Partnership wi”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Flair Showers has announced a strategic partnership with Plumbing Heating Group (PHG), the UK's leading merchant buying group for plumbing, heating, and bathrooms. This move extends the availability of Flair's shower solutions across the UK.
PHG members will now be able to supply shower enclosures, bath screens, and wet rooms from Flair's installer-focused Flair PRO Collections and the premium Harmony Collections. A key benefit of the buying group is its joint purchasing power in a competitive market, supported by marketing and commercial resources for members.
The Flair PRO Collections are designed specifically with installers in mind, offering easy-fit showering solutions. This includes the popular Verve PRO and Verve PRO 8 collections, which feature Flair's Click Fit PRO screw-free assembly system, allowing enclosures to be fitted by a single installer.
For a more premium solution, the Harmony Collections offer a distinctive portfolio of high-performance enclosures and wet rooms with versatile sizes and premium finishes, designed to bring calm and comfort to daily routines. PHG members also gain access to the recently launched BABY AYO collection of reduced-height wet room panels, designed for attic spaces and compact bathrooms.
Flair Showers provides print and digital brochures for its collections, along with installation guidance on its website and YouTube channel. The company also maintains substantial stock of spare parts for prompt availability to PHG members.
“We are thrilled to announce our new partnership with PHG, the UK’s leading merchant buying group for plumbing, heating and bathrooms. Joining the PHG supplier network marks a key milestone in our continued expansion and commitment to supporting independent merchants across the country. This collaboration reflects our dedication to delivering premium bathroom solutions with service that matches the quality of our products. We look forward to working closely with PHG members and helping even more customers create spaces they love.”
Jo Edwards, Sales Director for the UK Showering Division at Sanbra Ltd, made the statement.
Source: Read the original article | Published: April 09, 2026