Editor's Note
This editor’s note highlights the key facts and market implications behind “Foshan Ceramics Integrates E-commerce and Big Da”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Published Date: 2021-11-04 Editor: Yayan Half of the ceramic vessels and crafts you buy in China are made in Shiwan Town or Nanzhuang Town, Chancheng District, Foshan; one in every four exported ceramic items is 'Made in Foshan.' With a 500-year unbroken tradition of ceramics, Foshan ceramics have the capacity for self-evolution. Years ago, the two towns began integrating ceramics with technology, e-commerce, and cultural elements, creating the Foshan ceramics industry, which was recognized by the state as 'Foshan Taogu Town.'
Foshan Ceramics: The Longest History in Shiwan and Nanzhuang Towns
The National Development and Reform Commission recently praised a group of outstanding characteristic towns, including 'Foshan Taogu Town,' known as the capital of Foshan ceramics. Related Reading: National Top 50 Characteristic Towns Announced: 8 Towns from Guangdong on the List Foshan Taogu Town comprises Shiwan Town and Nanzhuang Town, which have developed ceramic technology industries, earning national recognition for their achievements. (Online image) Located in Chancheng District, Taogu Town includes two areas: the western part of Shiwan Town Street and the Luoge area of Nanzhuang Town. In terms of division of labor, the former integrates ceramics with the internet, big data, e-commerce, and creative elements; the latter focuses on ceramic building technology and technological innovation, also known as Jian Tao Town. Together, the two towns aim to become a world-class ceramic intelligent manufacturing center, ceramic brand center, and a hub for integrated cultural, commercial, and tourism industries, forming a national-level cultural industry demonstration park.
Foshan Ceramics Renowned Worldwide: Nanguo Ancient Kiln is a Key National Cultural Relic Protection Site
Nanguo Ancient Kiln is the root of Foshan ceramics, and the Doll Street inside the kiln is a famous ceramic art marketplace. (Online image) When discussing the history of Foshan ceramics, one must mention the Nanguo Ancient Kiln on Gaomiao Road in Shiwan Town. The so-called ancient kiln is actually a kiln built in 1506 during the Zhengde period of the Ming Dynasty, with a history of over 500 years. It is a key national cultural relic protection site for Chinese ceramic production technology and a national AAAA-level tourist attraction. Related Reading: [Smart City] Foshan Builds Smart Highway for Half-Hour Access to Guangzhou In ancient times, Shiwan mainly used dragon kilns for firing ceramics. Dragon kilns were often built on hillsides, and their inclined design helped harness the fire's momentum during firing. The mouth of the Nanguo Kiln faces due south, allowing cool breezes in summer, hence the name 'Nanguo Ancient Kiln.' Doll Street at Nanguo Ancient Kiln offers a variety of ceramic products. Shiwan ceramics are colorful and distinctive, featuring traditional themes such as arhats, Guanyin, zodiac signs, and ancient figures, making it a unique market. Bearing the honor of a national 4A scenic spot, the Foshan municipal government has combined the market with ancient residences, ancient workshop exhibitions, and folk art to form the 'Nanguo Ancient Kiln Tourist Area.' More importantly, it integrates ceramics with technology to build an innovation and entrepreneurship industrial chain for Foshan ceramics. Related Reading: [Entrepreneurship in Mainland China] Ye Xinghua, Founder of Foshan Gonghe Space: Don't Just Ask for Subsidies When Starting a Business
Comprehensive Promotion of Foshan Ceramics: Shiwan Town Develops Cultural, Creative, and E-commerce Sectors
The Foshan Pan-Home E-commerce Creative Park in Shiwan Town, transformed from an old ceramic factory near China Ceramics City, integrates e-commerce, technology, design development, and cultural creativity. The park features incubation platforms, creative offices, and global B2B e-commerce platforms like Tradekey and iPros, helping companies sell creative works overseas through e-commerce channels. The Pan-Home Industry Innovation and Entrepreneurship Ecological Park was established in 2014, pioneering the integration of industrial parks with home living. The park includes residential buildings, close to Nanguo Ancient Kiln, Shiwan Cultural Square, and Chancheng District Central Hospital, providing comprehensive living facilities for entrepreneurs to settle and develop their careers with peace of mind. Related Reading: [Entrepreneurship in Mainland China] Hong Kong Post-80s Entrepreneur Establishes First Hong Kong-Macau Youth Entrepreneurship Incubation Base in Foshan
Shiwan Brand Renowned Globally: Foshan Ceramics Combine Beauty and Functionality
Foshan Fine Arts Ceramic Factory is a nationally renowned ceramic brand, now incorporating creative elements to design more exquisite products. (Online image) One kilometer from Nanguo Ancient Kiln is the Foshan New Shiwan Fine Arts Ceramic Factory Co., Ltd., formerly the Shiwan Fine Arts Ceramic Factory, a well-known brand in the Shiwan ceramic art world. In 2006, the Shiwan Fine Arts Ceramic Factory transformed into a private enterprise, forming the current company, which is a national-level intangible cultural heritage production protection demonstration base. The Shiwan Ancient Town Cultural and Creative Park, formerly the Shiwan Jianhua Ceramic Factory, was a site for modern technological production. It once imported the first West German sanitary bathroom production line in China, marking a milestone in China's sanitary ceramic industry.
Now, the park houses a ceramic innovation center, the China Ceramic Museum, and introduces emerging industries such as e-sports and film and television, adding technology and culture to ceramics, making Foshan ceramics more diversified.
Adjacent Software Industrial Park: High-Tech Support for Foshan Ceramics Development
Near the town is the Guangdong (Foshan) Software Industrial Park, a national-level technology business incubator and high-tech smart ecological park, providing greater support for Foshan ceramics to move toward technological intelligent manufacturing.
Foshan Ceramics Exported to Over 100 Countries: Nanzhuang Builds Key Innovation Base
The Foshan Ceramics Museum is an important stop for cultural tourism development in Foshan Taogu Town. (Image source: Visual China) Nanzhuang, Foshan, is the headquarters base for Chinese ceramic enterprises. Nanzhuang ceramics are exported in large quantities to over 100 countries, including Europe, America, Southeast Asia, and Africa. In the future, it aims to build a world-class innovation base for building ceramics technology. Derived from ceramics, there is also the 'Artist Village,' a training center for ceramic art graduate students and an intangible cultural heritage inheritance base. The 'Foshan Ceramics Research Institute' focuses on researching new ceramic materials and applications. Taogu Town is leading Foshan ceramic art into the future.
Source: Read the original article | Published: November 04, 2021