Editor's Note
This editor’s note highlights the key facts and market implications behind “Ideal Standard Expands Its Shower Solutions Rang”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Ideal Standard is expanding its portfolio of shower solutions with three new collections that combine intelligent design, high performance, and durability at an accessible price. Designed as flexible solutions, the new ranges – Ceratherm, Ceraflow, and Ceratwist – offer a wide choice of thermostatic, single-lever, and diverter shower systems to meet the needs of both the residential and hospitality sectors.
Ceratherm
Designed to enhance the shower experience, the Ceratherm range offers innovative thermostatic solutions equipped with advanced PreciTherm technology, which guarantees precise temperature control and exceptional durability. The renewed Ceratherm T25 range stands out for its larger shower heads (250–260 mm), designed for an even more enveloping spray, and for its minimalist, elegant cylindrical mixer body finished entirely in chrome. The ergonomic handles, enhanced with a chrome button and a non-slip insert, ensure practical and intuitive use, while the CoolBody technology prevents the risk of scalding. Ceratherm T25 is also designed with efficiency in mind: the 50% Ecostop function halves water flow, and the energy lock at 40°C enables more conscious consumption without sacrificing comfort. The range is available in numerous variants, such as an external wall-mounted thermostatic mixer, shower column and bathtub sets, or complete systems, offering a versatile and high-performing solution for every type of modern bathroom.
Ceraflow
Designed to offer consistent performance, long life, and maximum reliability in daily use, the Ceraflow range comprises single-lever shower systems with an external mechanical mixer, equipped with the innovative FirmaFlow+ cartridge that ensures impeccable operation and extraordinary longevity thanks to exceptional engineering for over 750,000 cycles – well over ten times the European standard, thus ensuring fluid and precise control of temperature and water flow, day after day.
Ceratwist
Designed to offer maximum adaptability, the Ceratwist range introduces new diverter shower systems, to be perfectly paired with a wide variety of wall-mounted mixers. Thanks to their intelligent configuration, Ceratwist systems ensure simple installation and a consistent aesthetic, easily adapting to any bathroom style and configuration, making them the ideal solution for renovation projects or new installations.
One Range, Three Performance Levels: T25, T25+, and T25M
The new Ideal Standard shower collections follow a clear and well-defined structure, articulated in three models: T25, T25+, and T25M. Each level represents an evolution in terms of functionality, design, and performance. T25 offers an essential yet quality experience, with a single-function Rain shower head and a dual-function hand shower with Rain and SilkRain sprays for personalized comfort. T25+ raises the level with dual functions for both the shower head and the hand shower for an even more complete shower experience. Finally, T25M combines a metal shower head with a Rain spray and a minimalist-design hand shower, uniting elegance and high performance. All models are equipped with large shower heads – available in 260 mm or 250 mm sizes, with round and square options to suit any décor style. Each range also includes a 100 mm ergonomic hand shower, EasyClean nozzles for easy maintenance, and flow limiters for water saving (12 l/min for shower heads and 8 l/min for hand showers, with low-consumption variants of 8 and 6 l/min). For simple and quick installation, all models include the metal EasyMount bracket, which allows vertical adjustment and reuse of existing holes, simplifying every renovation project.
“We have developed our latest shower collections to offer a clear and structured portfolio that perfectly balances intelligent design, comfort, and lasting performance while ensuring an excellent price-quality ratio,”
said Sven Ullrich, Executive Vice President Marketing, Product Management and R&D of Villeroy & Boch.
“Thanks to a wide range of thermostatic, single-lever, and diverter solutions, we allow private individuals and professionals to choose the ideal product for their needs. These new shower solutions benefit from Ideal Standard’s decades of experience in faucet manufacturing. Designed in Wittlich, Germany, and made in Europe with the highest quality materials, every product that leaves our factories is robust, durable, and manufactured to the highest quality standards.”
Source: Read the original article | Published: August 18, 2025