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[Italy] Tribal, Figurative, Retro, or Futuristic: The New Ceramic Claddings Declaring the Rebirth of Decoration

ceramica decoro

Editor's Note

This editor’s note highlights the key facts and market implications behind “Tribal, Figurative, Retro, or Futuristic: The Ne”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.

The ceramic sector is witnessing a rebirth of decoration, born from the union of art and design. This is exemplified by projects like Florim's SensiTerre, which reinterprets the world of clays. This ductile material, an expression of Italian craft culture, has inspired a formal and linguistic "transmigration" translated onto the two-dimensional planes of ceramic claddings.

Few materials like ceramics allow one to wander undisturbed through the intricate labyrinths of creativity and explore boundless expressive possibilities. This is even more true when designers are called to participate in this "reconnaissance" journey alongside brands.

Ceramica Sant’Agostino, Iro Next collection and Iro Mini decor

The belief that a cladding project can be an opportunity to create intricate, charming, and lively combinations moved Ceramica Sant’Agostino to conceive and propose Iro: a series of claddings inspired by the material consistency and sinuousness of plaster. But beyond this aesthetic aspect, there is much more: Iro should be read as a container collection that contaminates the effect of surfaces with chromatic and decorative instances.

Thanks to the meticulous fine-tuning of tonal variations and controlled ceramic declinations, it confers ever-different formal suggestions to the textures. The wide and varied catalog of decorative themes ranges from the relief stripe of 3D Flute to the rough Grain motif, up to the Op Art references of 3D Loop, a series characterized by circular engravings also reprised by the Circle and Ellipse mosaics: overall, a device that converts matter into invention and language.

Ceramiche Keope, Lavica collection, Etna Anthracite and Vulcano Anthracite decors

Lavica, by Ceramiche Keope, is a tribute to the majestic and powerful landscapes that characterize the slopes of Mount Etna. The collection transfers the most authentic character of Sicilian volcanic stone onto the latest generation porcelain stoneware, evoking primordial material textures, graphic weaves, and dark colors that project the memory of a unique land, in perpetual balance between past and present, into contemporary spaces.

Ceramiche Caesar, Join collection, Dice and Trigon decors

Called upon to interpret the complexity of contemporary interior projects, Join by Ceramiche Caesar perfectly responds to the theme of Cersaie 2024, which focuses on…

IRIS CERAMICA Group, DYS slabs

Sinfonia, the narrative space set up by Iris Ceramica Group for Cersaie 2024, perfectly fulfilled its task: to bring together in a single glance the orchestra of technologies and people affiliated with the brand. Distributed around a real theater foyer, a place dedicated to meeting and sorting, the brand's new achievements were illustrated through individually characterized but still interconnected setups.

The common thread between the different settings was the ceramic surface personalization technique "DESIGN YOUR SLABS" (DYS), a cutting-edge device that allows printing custom-made decorative elements directly onto the ceramic slab, paving the way for future scenarios of unlimited creativity. Synergistically fused with the material support, the DYS printing creates dynamism, a sense of depth, and an intense…

Awarded at Cersaie 2024 as part of the ADI Ceramic&Bathroom Design Award competition, the Wă series, signed by… And the ornamental vocation residing in the serial iteration of the single ceramic elements immediately becomes clear.

Rak Ceramics, Creative Concrete P collection

Focusing on creative versatility, RAK Ceramics invests in the concept of Mix&Match, a trend borrowed from interior design that, applied to the theme of cladding, paves the way for creative explorations and interpolations of materials, colors, and textures. An example is the Creative Concrete P collection which, reworking and "softening" the aesthetics of… reveals unprecedented potential, expanded through pairing with elegant stone surfaces, warm wood finishes, intricate textures, and classic brick patterns, each with its own character and distinctive charm.

The raw simplicity of béton brut, thanks to the latest generation graphic printing technologies on ceramics, transforms and evolves with… of the ancient floor of a 16th-century Emilian palace, made even more fascinating by the wear of time. Starting from this reference, the brand reworked its stylistic features and lived-in feel. The result is a strongly decorative series, based on the harmonious combination of materials, tactile effects, colors, and shapes. Thanks to its three square formats and six soft tones, Alchimia lends itself to applications within contemporary spaces and prestigious contexts.

New expressive forms of Italian ceramics

The theme of decoration in modernity has always been very controversial and debated. Starting from 1908, the year of publication of "Ornament and Crime" by Adolf Loos. It was from there that the debated querelle was born, which would then run through the entire 20th century. Is ornament in architecture really a "crime," as the famous Austrian architect claimed? Certainly not. And even if in the past, in the wake of rationalist demands, a creeping negative and censorial retro-thought regarding it had insinuated itself into designers, with the advent of the post-modern era the conformism of purism gave way to a "well-deserved" desire for ornament that, almost as a reaction, thanks to the Radical groups of the 60s and 70s and authors like Sottsass or Mendini, legitimized a joyful and ironic accumulation of forms, patterns, and colors in design and culture in general.

Source: Read the original article | Published: October 07, 2024

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