Editor's Note
This editor’s note highlights the key facts and market implications behind ““I Want to Build Our Company Brand into a Top-Ti”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Son Young-ho, CEO of Tower T&B, has been operating his business in Yeonje-gu, Busan for 15 years. He attracts customers through trust and ethical management and has decorated a three-story exhibition hall in a company-owned building. He plans to preempt the market by launching diverse products.
‘See our company at a glance, check it out in advance!’ ‘Our company is a tower. Because it's not just a place that stacks buildings like a tower, but also a place that stacks trust and faith. Our company employees are family family family~. Our company keyword 1: Grandeur! Our company keyword 2: Comfort! Our company keyword 3: Rise high!’
This is the introduction text posted on the recruitment platform ‘Saramin’ by Tower T&B, a company established in March 2016.
The company is located on Gwajeong-ro, Yeonje-gu, Busan, and is engaged in wholesale of tiles, sanitary ceramics, and construction materials. At its center is CEO Son Young-ho. Eight employees are tightly united. CEO Son was a team leader at Busan International Tile in 2005, founded Tower Ceramic in 2010, changed the company name to Tower T&B in 2016, and has been running the company for 15 years. He set out with the conviction, ‘We captivate customers with the best company through tiles/ceramics, and through trust and ethical management.’
He explained, “The company name TOWER is a symbolic word meaning a tall building, containing our desire to present the highest benchmark in the tile market when selecting materials.”
He conveyed, “Tile, one of the historic finishing materials, has been used in Korea since the 1980s and has diversified according to changes in architectural styles until now,” adding, “People's perception of space has also changed, and tile has evolved from a simple finishing material into a means of giving meaning to a space and expressing individual personality.”
Having been involved in the tile construction market for 20 years—from an employee to a team leader at International Tile starting in 2005, and now as the head of his own tile company—he has personally experienced these changes. Therefore, he has focused on shifting away from a simple distribution and sales perspective.
The company, as a supplier partner for construction companies, specializes in supplying tiles, sanitary ware, and faucet/fittings.
He explained, “Based on high trust and sincerity, the company grew in size and developed into a strong small-to-medium enterprise. However, while handling large-volume supplies, I felt there was somewhat of a lack of attention to individual interior details.” He continued, “Afterwards, I tried to listen to individual customers' stories, focused on home interior decoration, and provided specific support for the spatial image desired by the customer.”
He first directly constructed a four-story office building and exhibition hall, dedicating three floors to the exhibition space, which also stemmed from this line of thinking. In 2019, he remodeled the exhibition hall again, increasing the size of the exhibition rooms and the number of products on display, so that customers could intuitively approach the spatial image they wanted to create. CEO Son emphasized, “For tiles, one of our main product categories, we have focused on diversifying distribution channels to secure high quality and variety compared to numerous competitors.” He added, “We visited production factories directly in various regions, such as China—the world's largest tile producer—and Italy and Spain, known for historic luxury tiles, to source trendy products, combining imports. This allows us to offer not only competitive products but also cost-effective ones to meet the diverse demands of various customers.” In the company's exhibition hall, about 1,000 products selected based on these criteria are displayed by size and design type. In the lobby, equipped for customer guidance and reception, high-quality large-format slab tiles, patterned tiles, mosaic tiles, etc., imported from Italy and Spain are exhibited. Bathroom products, kitchen and bathroom wall tiles, bidets, and sanitary ware are also introduced.
He added, “When configuring a bathroom, besides tiles, we also handle essential elements like sanitary ware and faucets, displaying them together with the tiles in the store so that combinations can be seen intuitively.” He noted, “If tiles are closer to the spatial background that dictates the overall atmosphere, then faucets and sanitary ware are elements that add clarity to the space.”
CEO Son is an official distributor for major domestic brands like Gyerim Yoeop, Daerim Trading, and Inus, handling high-standard, high-quality sanitary ware as well as stylish products like designer faucets from other brands. He is also striving to provide a one-stop system where customers can purchase everything at once without unnecessarily looking for other suppliers for items beyond tiles. He explained that, having been responsible for supplying construction companies, the company's strengths lie in its reliable distribution structure and systematic, swift delivery system.
“We have built a distribution network capable of supplying desired products anytime, based on our own directly operated 992㎡ (300 pyeong) warehouse and a 7,934㎡ (2,400 pyeong) warehouse operated in collaboration with another company.”
He focuses on being able to respond immediately and proactively to situations like additional orders, as interior and construction sites must be finished within limited construction periods. He takes pride in possessing a flexible delivery system that can adapt to fluid on-site situations, utilizing not only dedicated professional drivers on standby but also cooperating logistics companies.
“Currently, the construction industry is changing in nature to fit modern society and is entering a new phase once again. It has become an era where individual stories are highlighted and illuminated through SNS and social media, and accordingly, individual spaces have also become important.”
He explained that construction companies are also evolving repeatedly to gain competitiveness beyond simple structural construction. Therefore, they are focusing on large construction companies and progressing to customized interior work as well. He aims to grow together as a company that can satisfy both individuals and corporations in line with these situations. The plan is to approach individuals with trendy, emotional tiles and corporations with reasonable prices and high-quality products.
CEO Son revealed his aspiration, saying, “I want to become a company recognized in the construction industry, a company where people think, ‘For tiles and sanitary ware, Tower T&B solves it all.’”
Finally, he emphasized, “We are actively integrating past traditional technologies with developed technologies, applying various functions like high-performance features suitable for purpose to tiles and sanitary ware, etc.” He added with force, “In the future, we want to actively utilize this aspect, quickly launch various products for daily life, preempt the market, and grow the Tower T&B brand into a top-tier brand.”
Source: Read the original article | Published: May 07, 2025