This editor’s note highlights the key facts and market implications behind “Cifre Cerámica Wins the iF Design Award 2026”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Design
Cifre Cerámica has received the iF Design Award 2026. The firm has achieved one of the most prestigious international design awards thanks to its Kumo, Shaping the Space booth presented at the latest edition of Cersaie in Bologna.
The proposal by Cifre Cerámica at the latest edition of Cersaie has been recognized with the iF Design Award 2026, one of the most prestigious international design awards. Under the concept Kumo, Shaping the Space, the project transformed its exhibition booth in Bologna into "a serene, immersive, and coherent experience, inspired by Japanese minimalism."
The firm achieved this recognition thanks to a staging that goes beyond the mere exhibition of products. Kumo proposed an ephemeral architecture capable of transporting "the visitor to an environment of calm within a fair as competitive as Cersaie, through a journey that goes from the architectural scale to the most expressive detail."
A Dual Strategy
The exhibition project at Cersaie 2025 was articulated around a dual strategy. On one hand, Cifre Cerámica showed its more global, structural, and technical vision, with large-format solutions of architectural vocation. On the other, Brick&More explored the more sensory and creative dimension of the material through color, texture, and small formats. Both areas "formed part of the same conceptual and visual universe, designed to offer the visitor a complete reading of the brand."
One of the most notable features of the booth was its "capacity to build a coherent atmosphere through materials and light. The wood, latticework, light fabrics, oriental-inspired vegetation, and artisanal finishes reinforced that idea of lightness and movement associated with the cloud, the meaning of the Japanese word Kumo." The result was "a space conceived for contemplation, professional dialogue, and a more leisurely visiting experience."
The Cifre Cerámica proposal at Cersaie also incorporated a clear approach to sustainability and well-being. The design started from a modular and reusable system, designed to extend the lifespan of its components and reduce waste after the fair. Furthermore, it prioritized natural and low-impact materials, while seeking to reduce the sensory stress of the fair environment through a space understood as a true oasis of calm.
Another aspect valued by the jury was the global coherence of the project. The Kumo narrative was not limited to the booth, but "formed part of a broader communication strategy, also developed in digital channels before the event." In this way, the proposal reinforced the brand identity at all its touchpoints and turned the exhibition architecture into a comprehensive communication tool.
Awarded since 1954, the iF Design Award distinguishes excellence, innovation, and the ability to transform ideas into experiences with real value. For Cifre Cerámica, this award represents "an international endorsement of a way of understanding exhibition design not only as a commercial showcase, but as an extension of the brand and its vision of space."
From Cifre Cerámica, they highlight that this recognition reflects “the talent and work of the entire team,” thus underlining the collective character of a project that has managed to unite strategy, design, user experience, and material sensitivity in a differential proposal.
