Editor's Note
This editor’s note highlights the key facts and market implications behind “Donghwa Natural Flooring Launches Large Square S”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
Donghwa Natural Flooring, the construction materials brand of Donghwa Enterprise, announced on the 23rd the launch of a large square size for its tile-type laminate flooring 'Jin Grande Square'.
Jin Grande Square is a large-size product from the company's tile-type laminate flooring line 'Jin Grande'. The newly added square specification measures 805x805mm, offering an area approximately 1.5 times larger than the existing square products.
The newly launched square size consists of a total of 7 patterns. It includes three popular patterns that have led trends in tile-type laminate flooring—Sahara Light, Emotion Blanc, and Monte White—along with four new patterns: Slate Motif, Slate Steel, Portland Motif, and Portland Steel. The new designs reflect luxurious colors and textures inspired by high-end European natural stone.
Notably, the new size product can also have its patterns matched with the company's extra-large wall material 'Signiwall' and furniture door material 'D-Heim'. This allows for the composition of floors, walls, and furniture in a single tone, enhancing spatial unity.
Square is highly durable compared to solid wood or plywood. It also offers excellent water resistance and moisture resistance, minimizing deformation due to humidity. It incorporates eco-friendliness by using the environmentally friendly new material NAF board, developed with the company's proprietary technology.
Choi Sik-heon, head of the Marketing Service Division at Donghwa Enterprise, said, "We have broadened the range of choices to enable stylish interiors not only in residential spaces but also in commercial spaces, harmonizing well with various wall materials."
Source: Read the original article | Published: October 23, 2025