Editor's Note
This editor’s note highlights the key facts and market implications behind “Foshan China Ceramic City Group Upgrades Seven M”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
On March 6, the "Spring Start · New Life" 2024 Business Launch Conference of Foshan China Ceramic City Group was held at the China Ceramic Sanitary Ware Headquarters. At the conference, the Group announced a comprehensive repositioning and business upgrade for its seven major projects located in Foshan: China Ceramic City, China Ceramic Sanitary Ware Headquarters, Huaxia Central Plaza, China (Zibo) Ceramic Headquarters, Changde Dongxing Home Plaza, and Renqiu Dongxing Home Plaza. It also unveiled the exhibition plans for the 2024 Foshan Ceramics Expo. Zhou Jun, Co-Chairman and CEO of Foshan China Ceramic City Group, stated that since 2002, the Group has been deeply engaged in the home industry centered on ceramics and sanitary ware, deepening the dual-line integration operation model. The seven projects are advancing together to build a building materials and home industry ecosystem, moving forward steadily and empowering industry development.
Deploying Across Northern and Southern Markets, All Seven Projects Upgraded
In 2024, Foshan China Ceramic City Group will innovate in four areas: product innovation, business model innovation, experience innovation, and digital innovation. In January 2024, China Ceramic City launched its new positioning as "Ceramic Sanitary Ware Brand Flagship Store," simultaneously initiating the first batch of 21 ceramic sanitary ware brand flagship stores. With this optimized upgrade, China Ceramic City will focus on store + service in 2024, creating a brand flagship store cluster, upgrading youth-oriented consumption scenarios and hardware facilities, and stimulating a city-wide atmosphere of innovation to comprehensively enhance the customer experience. The China Ceramic Sanitary Ware Headquarters has been upgraded and renamed to "China Ceramic Sanitary Ware Headquarters," with a focus on introducing sanitary ware, doors and windows, and new materials, and organizing more high-quality industry events within the park. In the future, the China Ceramic Sanitary Ware Headquarters will be an industrial park primarily focused on ceramics, sintered stone, sanitary ware, doors and windows, and auxiliary materials, while also possessing a cultural, artistic, animation, and design ambiance. Huaxia Central Plaza will undergo hardware and software upgrades, using short videos, cross-industry collaborations, and joint merchant promotions to continuously promote the project brand. It will actively host merchant salons and holiday events to build a high-end industrial complex. China (Zibo) Ceramic Headquarters aims to become the northern marketing strategic headquarters for home building materials enterprises, building a headquarters trade service platform for the northern ceramic sanitary ware industry. It will continue to strengthen its building ceramics business while introducing auxiliary materials, daily-use ceramics, glass, cultural creativity, dining, hotels, and entertainment, creating a fashionable cultural and creative industrial ecosystem and forming a themed comprehensive industrial park integrating culture, commerce, and industry.
Changde Dongxing Home Plaza is positioned as a "New Home Culture Experience Center in Northwest Hunan," a one-stop home building materials commercial complex. In 2024, it will focus on building a smart home center, a high-end custom home cluster, and a home collection store base.
Renqiu Dongxing Home Plaza, based in Renqiu and serving Xiong'an with a radiation to the Beijing-Tianjin-Hebei region, uses home trade as its value engine. It will create an experiential international smart home complex integrating hotels, cultural-themed commercial streets, talent apartments, and residential communities.
Hosting the “Dangxian” 2024 Spring and Autumn Foshan Ceramics Expo
In 2024, the Foshan Ceramics Expo will hold spring and autumn editions, leveraging its brand advantages and integrating ethnic culture to build a cultural IP. It will organize and cultivate brand activities targeting different buyer groups. Meanwhile, it will continue the "dual-line integration" exhibition model, expanding the service functions of the "Online Foshan Ceramics Expo" to bring buyers a renewed experience.
The 40th Foshan Ceramics Expo, themed "Dangxian" (Leading the Way), will be held from April 18 to 21, 2024, at China Ceramic City, China Ceramic Headquarters, and the Foshan International Convention and Exhibition Center. It will concurrently host the 2024 Online Foshan Ceramics Expo (Phase 1), planning 13 themed zones including the China Brand Zone, Creative Paradise 2.0, New Materials N-Power 2.0, One Good Slab, New Sharp Brand Pavilion, and Beauty Show. It will launch over 50 events such as the International Procurement Festival, International Culture Gala, and National Core Building Materials Market Study Tours into the Foshan Ceramics Expo, further enhancing exhibition models, channel deepening, and dual-line integration.
“China Ceramic Headquarters” Upgraded and Renamed to “China Ceramic Sanitary Ware Headquarters”
At the conference, a renaming ceremony was held to upgrade "China Ceramic Headquarters" to "China Ceramic Sanitary Ware Headquarters."
Gong Wei, Secretary-General of the China Building Ceramics & Sanitary Ware Association, stated that Foshan China Ceramic City Group has developed over 22 years into an important window for the world to understand China's building ceramics and sanitary ware industry. After decades of development and iteration, national sanitary ware brands have grown stronger, capable of competing with foreign brands and even surpassing many. The upgrade of the headquarters name to China Ceramic Sanitary Ware Headquarters captures current industry trends and holds significant meaning for both the platform itself and the entire ceramic sanitary ware industry. He looks forward to the China Ceramic Sanitary Ware Headquarters achieving innovative development in business models, service models, content innovation, and digitalization. Tang Jieming, Vice President of Foshan China Ceramic City Group and General Manager of the China Ceramic Sanitary Ware Headquarters, noted that when the China Ceramic Industry Headquarters Base was established in 2008, the sanitary ware industry was subordinate to the ceramics industry. Over 15 years of operation, the base has consistently focused on the sanitary ware segment. As two pillar products of the building ceramics and sanitary ware industry, ceramics and sanitary ware are closely linked from production to channels to end consumption. After the upgrade, the China Ceramic Sanitary Ware Headquarters will further strengthen the important positioning of ceramics and sanitary ware, creating a platform for resource linkage and serving and empowering ceramic sanitary ware enterprises. Subsequently, the headquarters will plan a series of policies and resource support for sanitary ware brand development, providing one-on-one targeted services. In the next three years, the China Ceramic Sanitary Ware Headquarters will gradually grow into an industrial park primarily focused on ceramics, sintered stone, sanitary ware, auxiliary materials, doors and windows, and other pan-home businesses, while also becoming a commercial park with a cultural, artistic, animation, and design ambiance.
Source: Read the original article | Published: March 08, 2024