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[Italy Genoa] Confindustria Ceramica, President Ciarrocchi on the Alarm Raised Today in Genoa by Confindustria President Orsini

Confindustria Ceramica, President Ciarrocchi on the Alarm Raised Today in Genoa by Confindustria President Orsini
Augusto Ciarrocchi – Presidente Confindustria Ceramica

Editor's Note

This editor’s note highlights the key facts and market implications behind “Confindustria Ceramica, President Ciarrocchi on “, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.

“The alarm raised today in Genoa by Confindustria President Emanuele Orsini regarding the future of European manufacturing is unfortunately true to reality and reflects a paradoxical situation for our companies. Our sector, ceramics, is perhaps the clearest emblem of this contradiction: a world leader in aesthetics, technological innovation, and sustainability, yet today cornered by a path that seems to ignore reality and obsessively focuses only on CO₂ emissions—emissions that, if we close down, would actually increase due to imports from India, China, and other non-EU countries.

We want to invest, we want to continue innovating, and we also want to be part of the transition—if we can manage to get there. But the truth is that, in the current state, there are still no technological solutions nor available energy carriers that make the decarbonization path as imagined in Brussels practicable. And what is most striking, or rather frightening, is the widespread blindness in the face of this evidence.

I understand that for some European countries, ceramics may seem like a marginal sector. But I cannot accept the idea of a Europe that, in pursuit of an ideal without the tools, gives up fundamental pieces of its industrial identity, without an overall vision, continuing to set impossible benchmarks and ignoring current geopolitical and energy turbulence.

I wonder, are we really the only ones who see that everything here risks collapsing? We need realism, a lot of realism. And we need speed in decisions. Today, there is a lack of a sense of urgency, a lack of concrete perception of what is happening. Do we really have to wait for the recession to manifest in all its harshness?

I don’t want to believe it. And I continue to hope for a change of course, as requested by our President, in an act of clarity and reasonableness by European decision-makers. Because time, by now, is no longer an infinite resource: it is a countdown.”

Source: Read the original article | Published: April 17, 2026

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