Editor's Note
This editor’s note highlights the key facts and market implications behind “Jingdezhen Ceramic Culture Tourism Revives High-“, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
On April 16, 2023, the 2023 Taoxichuan Spring New Product Launch, hosted by Jingdezhen Ceramic Culture Tourism Holding Group, was grandly held at the Yaokong Space in the Taoyangli Imperial Kiln Scenic Area, Jingdezhen, Jiangxi Province. With the theme 'Long Time No See, Chinese Ritual Sense,' the event was co-organized with Professor Huang Chunmao, a national banquet designer from the Central Academy of Fine Arts, artist Li Yugang, and the National Library's creative team. It brought together a group of frontline artists, inheritors of various intangible cultural heritages, and an international top designer team, presenting a feast of aesthetics that traversed ancient and modern times. Among the highlights, the 'Longzhu Pavilion' brand, positioned as a high-end Chinese ceramic brand, launched the 'Thousand Miles of Rivers and Mountains' and 'Splendid Blue and White' series. Liu Zili, Chairman of Jingdezhen Ceramic Culture Tourism Holding Group, said in an interview, 'I have always believed that Jingdezhen possesses a spirit rooted in every one of us—the spirit of craftsmanship. For over a thousand years, we have dedicated ourselves to making ceramics with our hands, expressing our inner emotions. Longzhu Pavilion, located at the peak of Zhushan, was once the pinnacle of Chinese ceramic culture, representing the most classic part of this city. Now, Longzhu Pavilion returns like a king, hoping to go global together with Taoxichuan, conveying warmth, romance, urban spirit, and cultural confidence through exquisite artistry.'
‘I have always believed that Jingdezhen possesses a spirit rooted in every one of us—the spirit of craftsmanship. For over a thousand years, we have dedicated ourselves to making ceramics with our hands, expressing our inner emotions. Longzhu Pavilion, located at the peak of Zhushan, was once the pinnacle of Chinese ceramic culture, representing the most classic part of this city. Now, Longzhu Pavilion returns like a king, hoping to go global together with Taoxichuan, conveying warmth, romance, urban spirit, and cultural confidence through exquisite artistry.’
Historically, Longzhu Pavilion, as the site of the imperial kiln, gathered the finest ceramic artisans and the most exquisite porcelain-making techniques. Its products not only met the imperial court's needs for porcelain and aesthetics but were also sold overseas, becoming a symbol of status and wealth in the eyes of Westerners, and carrying national culture and diplomatic etiquette. The Longzhu Pavilion brand, registered as a trademark in 1979 by the predecessor of Jingdezhen Ceramic Culture Tourism Holding Group (Jiangxi Porcelain Company), was specifically used as the bottom mark for top-grade porcelain produced in Jingdezhen.
In 2021, Jingdezhen Ceramic Culture Tourism Holding Group, in collaboration with Professor Huang Chunmao, began planning the revival of the Longzhu Pavilion brand. Huang Chunmao explained, 'Long time no see, Chinese-style ritual,' means that the Longzhu Pavilion ceramic brand, while highlighting Chinese classics and cultural confidence, seeks to establish a noble yet fashionable identity. Returning to cultural uniqueness and revisiting historical memories have become the spiritual foundation of Longzhu Pavilion. This spiritual foundation, integrated into today's open and fashionable international aesthetics, forms a unique aesthetic hallmark.' Additionally, Taoxichuan and the National Library's creative team joined forces to launch the 'Yihong Kuailv' series of creative products themed on 'Dream of the Red Chamber.' 'Yudao' is a ceramic-themed lifestyle aesthetic solution prepared by artist Li Yugang, Yudao Workshop, and Taoxichuan over three years for the national trend lifestyle. The event was organized by Jingdezhen Taoxichuan Cultural and Creative Operation Co., Ltd., Jingdezhen Yuqin Workshop Cultural Creativity Co., Ltd., and Beijing Guotu Innovation Cultural Services Co., Ltd., with cooperation from Jingdezhen Yilin Collection Ceramics Co., Ltd. and Jingdezhen Zizaitang Cultural Communication Co., Ltd.
Source: Read the original article | Published: April 17, 2023