This editor’s note highlights the key facts and market implications behind “Guangdong Goods Go Global Summer Campaign: Ceram”, with emphasis on sourcing, product fit, fabrication, logistics, or buyer impact.
On the morning of April 20, the "Guangdong Goods Go Global" Summer Campaign Ceramic Industry Production-Marketing Matchmaking Event, jointly organized by the Guangdong Provincial Department of Industry and Information Technology, the Guangdong Provincial Department of Housing and Urban-Rural Development, and the Foshan Municipal People's Government, kicked off alongside the 2026 Foshan Tanzhou Ceramics Exhibition at the Foshan Tanzhou International Convention and Exhibition Center. Industry representatives from the Guangdong Building Materials Industry Association, Guangdong Ceramic Association, New Pearl, Hongyu, Marco Polo, Monalisa, Arrow, White Rabbit, New Jincheng, and Keda Manufacturing attended the event.
Wang Lijuan, Deputy Director of the Guangdong Provincial Department of Industry and Information Technology, stated that Guangdong will leverage the "Guangdong Goods Go Global" campaign as an opportunity to support ceramic enterprises in adhering to innovation-driven development, accelerating the transition from "manufacturing" to "intelligent manufacturing," strengthening brand leadership, and continuously enhancing the influence and competitiveness of "Guangdong Goods" and "Cantonese Ceramics."
Wen Xi, Deputy Mayor of the Foshan Municipal People's Government, noted that the Foshan ceramic industry cluster has a scale exceeding 100 billion yuan, making it the world's largest ceramic production area. Foshan will continue to provide high-quality services and a favorable environment for the development of the ceramic industry, supporting enterprises in innovation breakthroughs and global expansion. Using the Tanzhou Ceramics Exhibition as a bridge, Foshan aims to bring Foshan ceramics and Guangdong premium products to the whole country and the world.
Global Ceramic Cooperation Golden Bridge Partners Awarded
As a key part of the "Guangdong Goods Go Global" Summer Campaign, this event will fully leverage Foshan's cluster advantages as the core ceramic production area in China, further expand domestic and international market channels for Guangdong ceramics, promote the release of high-quality production capacity and brand upgrading, and fully support enterprises in "going global." The production-marketing matchmaking event is deeply integrated with the 2026 Foshan Tanzhou Ceramics Exhibition. The exhibition is large in scale, bringing together over 500 leading local brands from Guangdong, key production area enterprises from across the country, and internationally renowned manufacturers. It focuses on showcasing cutting-edge new products, new processes, new designs, new equipment, new materials, and new technologies in the ceramic industry, such as specialty ceramics, 5A products, new materials, as well as double-layer kilns, flexible customization, and intelligent production technologies, covering the entire ceramic industry chain. Industry forecasts indicate that the event will attract over 130,000 professional visitors from more than 80 countries and regions worldwide.
At the event, the organizers awarded plaques for "Global Ceramic Cooperation Golden Bridge Partners" to ceramic associations and related institutions from Vietnam, Indonesia, Bangladesh, India, and other countries, further deepening international industrial cooperation and building stable and efficient channels for Guangdong ceramic brands to go global.
During the event, the 2026 World Ceramic Merchants Conference, the 2026 Ceramic Intelligent Manufacturing Trends Forum, the Ceramic Industry Science and Technology Conference, the Ceramic Art Forum, as well as various new product launches and technical exchange sessions, will also be held. These activities will build an international cooperation bridge integrating global product display, technical exchange, and economic and trade negotiations. Targeted production-marketing matchmaking will be conducted for core procurement groups such as real estate, engineering, home decoration, and design, helping enterprises secure orders and expand markets.
The successful hosting of the "Guangdong Goods Go Global" Summer Campaign Ceramic Industry Production-Marketing Matchmaking Event and the 2026 Foshan Tanzhou Ceramics Exhibition not only provides a stage for ceramic enterprises in Foshan and Guangdong to showcase their strengths but also injects strong momentum into the high-quality development of the Guangdong ceramic industry through the "exhibition + matchmaking" model.
(Reporter: Hu Xiaoyuan; Photo provided by the organizer)
Top image: The "Guangdong Goods Go Global" Summer Campaign Ceramic Industry Event and the 2026 Foshan Tanzhou Ceramics Exhibition launch simultaneously.
